Snaps of the new apparel from the Swoosh's 2024 Paris Collection have just landed on social media.

The pieces are vintage-inspired, with parkas, polos, joggers and more inspired by tennis apparel from the 1970s and 1980s.

The brand is dubbing its latest campaign a "powerful call to action" that embraces "the inner fortitude of each ambassador at the heart of this campaign."

After she was the cover star for the January 2022 issue, Swiatek is back on this cover for this June's "sport & chic" issue.

Tennis was alive and well at the annual fashion event thanks to the iconic mix of current, former and "acting" players.

The 2022 Australian Open finalist hailed the brand as "the perfect mix between fashion and function."

Looking for an extra "10 or 15 percent" through blue-light filtering, the No. 17 seed will take all the recovery help as he prepares to face former world No. 1 Daniil Medvedev in Madrid.

The world No. 20 won't stray too far away from his iconic plain t-shirt fit by the looks of it.

Lululemon's first global brand ambassador for tennis, Fernandez was among 19 athletes that gave the brand feedback on the final design.

The "Challengers" star revisited Venus and Serena's iconic 1998 photoshoot for Vogue in her own snaps with the magazine this week.

While Sabalenka is all for the cheeky style for which players like Holger Rune has become known, Tsitsipas and others are taking a more “wait and see” approach on the trend.